Tiger Beat and Monkee Spec

http://www.harryheads.com -- Art is a business. Music is a business. If you make your living at it, it's a business. It isn't as glamorous as it looks from the outside. Harry & I were discussing marketing plans for books, handpainted t-shirts and sweats like the ones they wore and, of course, there was the usual joking around and literary references.

The books being examined are color printings in limited editions of 25 copies only. Most of those books have long since sold out of the edition and can only be found on the secondary market if at all.

They are hand-bound in calf with Morroccan marbled endpapers, printed on fine 100% rag linen stock, justification on last page thus. Where to get 'em? Dunno. Mebbe http://www.abebooks.com ??? If you didn't know about them before, you do now. Great source for rare books.

Harry's circle -- and mine -- included the Beatles, John Lennon, Paul McCartney, George Harrison and Ringo Starr, as well as Eric Idle, Jim Morrison, Cass Elliot, John & Michelle Phillips and most of the pop, rock and r&b singers and musicians of the time, including a bunch of studio guys whose names you'd never know but who made major contributions to the music you love so much, plus folks like Bill Bixby, Hugh Hefner and Bunnie Yeager, Pat Collins, Johnny Carson, and more.

I worked on the Bob Crane Show on KNX Radio and did continuity for Arthur Godfrey at the same place, for Bob Sutton, the station manager, who put me into publicity and promotion for Roger Hart's Paul Revere & the Raiders.

In the late sixties, I was working as a cover and album liner photographer and liner writer at Columbia Records and my Dad was marketing director of Capitol Records, but I also had a night job as a reporter for Monkee Spec and Tiger Beat, usually alongside Annie Moses or Morrison's girlfriend Anne Moore, and I was moonlighting those jobs as editor of Mod Teen Magazine and doing foldouts for Adam, Knight and Cavalier Magazines. No one job was enough to pay the bills.

I stumbled into the job at Tiger Beat. Chuck Laufer needed a writer, real bad, and a photographer even worse. Apart from Annie Moses, he'd lost most of his reporter staff. I was able to churn out story after story within a very short period of time, so I got hired.

My first story was about my friends, the Monkees. They were being accused -- rightly -- of not playing all their instrumental tracks. So I wrote a story, "Yes, Yes, Yes, the Monkees Play Their Own Instruments...BY Their Instruments", and I proceeded to interview each of the Monkee's instruments about their lives with the boys.

The article is still remembered by anyone who read it. I merely followed the first rule of advertising; personalize your product.

I remained with Tiger Beat and Monkee Spec until 1972, with occasional submissions here and there under pseudonyms, which is what I largely used except for an occasional splurge into a byline as "Jeff Gold" -- Eugene Jeffrey Gold.

This site maintained by software from Galaxy Website Design